 Web Authoring - unit 57 |
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Learning outcomes
On completion of this unit a learner should:
1 Understand hypertext markup language (HTML)
Web page: Web page construction; text; fonts; colour; images; tables; hyperlinks; language and terminology; metadata; css
HTML: nature of HTML and XHTML (extensible hypertext markup language); features of HTML and XHTML; how to use HTML and XHTML
2 Be able to use Website design and production software
Language and terminology: authoring; sites; uploading; File Transfer Protocol (FTP) Workspace: view; title bar; tab bar; menus
Panels: common; layout; text; tables; frames; forms; templates; characters; media; head; script; applications; design; code; application; files; answers; properties
Tools and features: drag and drop; linking; integration and import of different media formats; browser compatibility; ease of use; standard colour palettes; interactivity; site management; built-in FTP; built in libraries; templates; HTML editor; frames; navigation bars; frame content; forms; single line; multiple line; check boxes; radio buttons; list menus; buttons; validation and testing; editing code; style sheets; custom styles; cascading styles; external and internal styles; find and replace; layers; creating; naming; modifying; order; nesting; animation; keyframes; objects and properties; visibility; behaviours
Site management: purposes and uses of site management; site maps; local and remote sites; connections; copying; synchronisation
3 Be able to produce a media rich Website to a specification
Components of production: client’s requirements; audience considerations; generation of ideas; conceptualisation; visualisation; information architecture; storyboarding; resourcing
Planning: importance of planning; time management; deadlines
Production: adhering to schedule; teamwork and management of resources; liaison with client
Professionalism: meeting deadlines; client negotiation; quality management; teamworking; liaison with client; working to the client’s brief; presentations
4 Be able to publish, test and review own Website
Sources of information: self-evaluation; documentation, eg notes, sketches, story boards, production logs; comments from others, eg audience, peers, tutors, client
Production process: pre-production, eg planning, preparation; production, eg time management, project management, monitoring work in progress, technical competencies, creative ability, own work, teamwork
Accessibility: alt text; use of tables; shortcut keys; skip keys; colours and contrast; use of validation tools
Search engine optimisation: meta tags; search engine ranking algorithms; links to established sites; preventing Web pages being spidered; avoiding errors, eg machine-unreadable menus, broken links, poor navigation structure
Testing: uploading to server (FTP); broken hyperlinks; speed; security; browser compatibility; W3C standards-compliance; usability; accessibility
Finished product: compared with original intentions; fitness for purpose; appropriateness to audience; technical qualities; aesthetic qualities; content; style