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META
Tags
Keywords
and Descriptions
After
you submit a website to a search engine, users can search for keywords
in your main content and in META Tags and be presented with your website
in a search result. The search engine will periodically index your site,
going through every link on your site and if the link points to a page
on your site, it will check it for META Tags. These are invisible to the
browser but contain information about your site used by search engines.
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To
add Keywords Meta tags in Dreamweaver 2 or 3 you click the
arrow at the top right of the Objects palette and choose
Head from the little pop-up menu, since Meta tags are inserted
into the Head of an html document.
Or
go to the Insert menu and choose Head>Keywords
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Choose
the key symbol from the palette to access the Keywords dialogue
box. Then type a list of words that you expect a prospective browser
might type into a search engine. Choose carefully and preferably
no more than 10 to 15 words.
If
someone does find you through a keyword, the search engine will
display a description of your site to tempt the user to click through
to your site. This description will usually be whatever you type
into the dialogue box that you get when you click the next symbol
down in the Head palette - the one with a symbol of a page with
a speech bubble coming out of it. If you do not add this meta tag,
a search engine won't display a coherent description but will instead
just rattle off the first words it finds on the site. Keep descriptions
short and avoid errors in spelling or grammar that deter prospective
audience.
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click on
the rollover above to get tips on improving
search engine ranking
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